Intangible valuation

A.
Startup Overview
Name of company
Address
Phone
E-mail
Contact person
B.
Team Fitness
1. Team Strategic Positioning (Select A, B, or C)
A. Product-oriented team formed from recent graduates with prospective business ideas/concepts
B. Entrepreneurs with up to three years of business experience
C. Experienced entrepreneurs who have attracted investment already or have experienced business failures, and are ready to launch a new project again
2. Team Composition (Select A, B, or C)
A. The team is composed of friends without any formal authority
B. The team’s composition currently focuses on products/services intending to expand later
C. The team comprises engineering, finance, and sales specialists
3. Team Structure (Select A, B, or C)
A. The organisational structure will be determined later
B. The organisational structure includes a CEO with a technology background and responsibility to develop a startup product and a CFO who is responsible for the money and manages all aspects of the enterprise's finances
C. The organisational structure includes a CEO with a marketing background who controls the company's direction and keeps the business running, a CMO who interacts with customers, handles marketing campaigns and social media, and a CTO who specializes in technology, including hardware and software
4. Splitting Equity Among Co-Founders (Select A, B, or C)
A. Equal split of equity among co-founders as a fair solution
B. Only the CEO has an extra amount of shares (5 – 25%) to compensate her or him for the performance of hard CEO duties
C. Some founders who play a special role in the enterprise development, bringing the technology, seed money, etc. have more shares than other team members. Some founders have a small number of shares following their modest contribution to the business
5. Stock Option Pool (Select A, B, or C)
A. An option pool will be created later
B. To be realistic about future hiring needs, the startup plans the 2-4% option pool
C. Making startup valuation, founders provide for the 10% option pool
6. Payroll System (Select A, B, or C)
A. A payroll system will be created before hiring the extra staff
B. A list of additional staff to hire with salaries is prepared
C. Making startup valuation, founders provide for the 10% option pool
7. Team Dynamics (Select A, B, or C)
A. The CEO makes all significant decisions. The team members tend to avoid any conflicts. They do not discuss their mistakes
B. The CEO delegates some decisions to other founders. Sometimes founders discuss disagreements openly. Team members want each other success
C. Team members make decisions concerning their area of specialisation.
8. Founders’ Entrepreneurship Experience (Select A, B, or C)
A. Less than one year.
B. From one year to three years.
C. Previous startup experience.
9. Founders’ Experience Of Working Together (Select A, B, or C)
A. They met to create this startup
B. They have been working together for over a year
C. They have a successful experience in joint project development
10. Proposed Enterprise’s Management Style (Select A, B, or C)
A. Founders are ready to manage the enterprise with minimal outside interference from investors
B. Founders are ready to allow investors to participate in making critical decisions
C. Founders understand that their roles and responsibilities may change over time during business performance
C.
Intangibles
C.1. Software & Computerised Information
Examples:
System software
Application software
Web applications
Engineering software
Artificial intelligence software
Hierarchical databases
Relational databases
Object-oriented databases
Document databases
Customer databases
C.1.1. Do you possess or control any intangibles (an approximate list is given above)?
If "yes", list any software and comouterised information your startup owns or controls:
C.1.2.
C.1.3. If answered "yes" to the Q. C.1.1. , do these intangibles have an application in your business model?
C.1.4. If you have an application for your intangibles (software and computerised information) in your business, have you determined the size of investment required for its deployment?
C.1.5. Do you have any intangibles that belong to a third party that you would like to incorporate into your business model?
If "yes", list any software and comouterised information your startup would like to incorporate:
C.1.6.
C.1.7. If you answer "yes" to question C.1.5, do you have an appropriation plan for these intangibles in place?
C.2. Innovative Property
Examples:
Patents
Trademarks and patterns
Copyright licenses
Unpatented inventions
Know-how
Licences linked to know-how
Industrial, graphic, or fashion design rights
Exploration rights
Trade secrets
Artistic originals
C.2.1. Do you own or control any intangibles (an approximate list is given above)?
If you answer "yes", list any Innovative Property your startup owns or controls:
C.2.2.
C.2.3. If you answer "yes" to the Q. C.2.1. , do these intangibles have an application in your business model?
C.2.4. If you have an application of your intangibles (Innovative Property) in your business, have you determined the size of investments required for its deployment?
C.2.5. Do you know of any third party weakly protected intangibles that you would like to incorporate into your business model?
If you answer "yes", list any Innovative Property your startup would like to incorporate:
C.2.6.
C.2.7. If "yes" to the question C.2.5. do you have an appropriation plan for these intangibles in place?
C.3. Economic Competences
Examples:
Business model innovation
Implementing new business strategies or management techniques
Organisational restructuring
Market research & Feasibility studies
Significant changes to marketing strategies
Employee training
Advertising and promotion
Social media and press coverage
Customer-related activities*
Contracting-related activities **
* (Examples)Customer lists, Order or production backlog, Brand reputation, Customer relationship, Customer satisfaction, Customer loyalty
** (Examples) Licensing/royalty agreements, Franchise agreements, Agreements with providers of complementary goods and services, Non-competition agreements, Distribution agreements, Employment contracts, Servicing contracts, Operating and broadcast rights, Agreements with suppliers
C.3.1. Do you own any intangibles (an aproximate list is given above)?
If "yes", list any Economic Competences your startup owns:
C.3.2.
C.3.3. If answered "yes" to the Q. C.3.1. , do these intangibles have an application in your business model?
C.3.4. If you have an application of your intangibles (Economic Competences) in your business, have you determined the size of investments requred for …. ?
C.3.5. Do you have any intangibles that belong to a third party that you would like to incorporate into your business model?
If "yes", list any Economic Competences your startup would like to incorporate:
C.3.6.
C.3.7. If "yes" to the question C.3.5. do you have an appropriation plan of these intangibles in place?
D.
Pay Back Period (PBP)
Your PBP (months):
Check your calculation of the PBP period and select a corresponding letter in the box below (A,B,C,D,E, or F)
E.
The Team's Annual Remuneration
the team’s annual remuneration should be taken from M3 Unit 10, $